MY SERVICES – COPYWRITING & TRANSLATION

Clear formats for complex ideas

Your values + my words = communication that gets results. Websites, white papers, and everything in between.

Website & SEO

Landing pages, product pages, campaign pages that work for you long-term.

Case Studies & White papers

Your approach, way of thinking, and solutions – demonstrated so they build trust and simplify decision making.

Translation/Transcreation

Supporting your expansion into the DACH market with content that sounds natural and conveys the personality of your brand.

Sales Enablement Content

One-pagers, messaging docs, and fact sheets that actively support sales conversations, deal flows, and fundraising.

Innovative solutions need strong arguments. Less is often more.

Climate Tech | Health & Wellness | Consumer Brands

Copy for Websites

Your clients want to know how your solution makes their life easier – and how it protects the planet. Feature overload and technical language often don’t convey that well (sorry, product team!) and don’t vibe with Google’s EEAT approach either. I love identifying what really matters to your target audience, to balance technical detail with real clarity, and to kill those darlings that sound good but don’t really add value. (That’s the only thing I support killing though. Vegetarian here!)

– Convincing landing pages
– Product pages (Benefits over Features, always!)
– About pages that sound like you
– Campaign pages that convert
– Click-worthy meta descriptions for SEO

Perhaps you’ve already spent hours phrasing and rephrasing what it is you actually do. Experimented with AI. Pressed delete, undo, delete. Gone on five coffee walks. And now you’re damn close to giving up on that fresh website copy. But, last try, you’ve landed here, because you do know that good copy matters. Cool. Let’s make the whole thing simpler for you, shall we?

Climate Tech | SaaS

Case Studies & White papers

Showing what your shiny tech actually does for real people (and the planet). Demonstrating the business case for it, with numbers and facts that land. Making your solution approachable. Case studies and white papers are strong sales enablement materials that help you convince partners, investors, and clients.

– How product X measures biodiversity in Germany’s black forest
– Why community-centric carbon projects make more money in the long run
– How 7 companies use blockchain technology to make a positive impact

You and your team are the experts in what you do. If I write white papers and case studies, I like to put on my journalist hat and do some interviews with you, before I get to writing.

Sustainable Events | Hamburg, Germany

Ela brought our ideas with exactly the right words to life. She gets our vision of sustainability and strong partnerships and has captured it well. And after only a short time, we’re already rising up on Google!

Fabian Erdmann, Le Carrousel

Climate Tech | SaaS | Consumer Brands

Translation/Transcreation German <-> English

I don’t translate copy word for word (that’s what AI is for), but based on context, audience, and market. To make content work for you, I always factor in your brand language, who you’re trying to reach, and any cultural differences that might be relevant.

– Website copy
– Copy for campaigns and social media
– Case studies and customer success stories
– Blog articles
– Social media copy

Since 2019, I’ve been living and working bilingually: writing website copy in German, blog articles in English, and operating in international, mixed-language environments. My day-to-day life is shaped by both languages as well — through my international circle of friends, and my Austrian roots.

Climate Tech | SaaS | Technical translation

Sales Enablement Content

If every member of your leadership team explains your solution a bit differently … or if Mom asks even after five years „what exactly is it that you do“ … or if every sales call runs over because you’ve just (again) spent 28 minutes explaining what your product does and how it works … Then you are probably lacking key sales enablement materials. Sounds familiar? That’s where I come in.

– Messaging Frameworks
– One pagers
– Product Explainers and Factsheets
– Copy for Pitch Decks

Strong sales enablement materials save a lot of time (and therefore money)! Sales calls can focus on substance rather than the basics, and clients and partners can independently familiarize themselves with your solution. A well-thought-out messaging doc means no one on your team needs to improvise their way through a pitch.

Do you need help communicating your positive impact on the planet?