COPYWRITER FOR CLIMATE TECH
Hi! It's Ela!
TL;DR: Trained Journalist. Trying to help save the planet by writing better copy. Word nerd. And proud cat mom.
About me – WRITER FOR CLIMATE & SUSTAINABILITY
I’ll tell you something: Words have always been my thing. When I was six years old, I lost myself in a 500-page book (which I still re-read, by the way). As a rebellious teenager, my mom gave me reading bans instead of TV bans. And when I was 18, I dreamt about traveling the world while writing for Austrian magazines (Done!).
By now, I’ve settled down in Greece and help companies that care about the planet communicate better. During the past 8 years, I’ve worked with yoga studios, solar energy companies, eco hotels, blockchain climate tech startups, vegan chocolate brands, and more. And I keep seeing: The best ideas can fail if we can’t explain them properly.
Professional Journey
How do you become a copywriter for sustainable businesses?
In my case: with a master’s degree in journalism and a few months in a typical content mill. After these months, I knew: Writing copy for cool companies is awesome. Not being able to speak to the people behind said companies – way less so.
Armed with that lesson, I spent four years working as an independent copywriter (I have COVID to thank for the extra focus companies started putting on online marketing). Then: Three years in-house as Head of Marketing. As of 2026, I’ve put my copywriting shoes back on, and I’m bringing a renewed focus on climate tech.
Moments of Truth
When climate change became real for me
Sydney, Australia, 2020: Insane bush fires, soot all over my apartment despite closed windows. The prime minister vacationed in Hawaii, the locals buried their heads in the sand (I even wrote about this for an Austrian newspaper).
Pelion, Greece, 2023: Storm Daniel brought rain that refilled dried lakes, washed away vacationers, and trapped me for 8 hours in my car. Shortly before, the EU did actually give Greece a decent amount of money meant for flood protection. But that money… kinda just got lost.
Both of these experiences demonstrated the violence with which the planet rebels against endless pollution. And the not-right-now approach of governments that failed to acknowledge or act on this tragedy of the commons. This convinced me: It’s the people – every single one of us – and the private sector who have the responsibility to do their little something to support climate action.
Feeling good
What else I'm up to
If I’m not researching new dMRV methods or shaking my head about yet another carbon credit scandal, I remember that enjoying the simple things is also part of life – and that I chose to live in sunny Greece for a reason.
Enjoyment, for me, means: Waking up to my kitty’s cuddles. Camping on a remote beach and falling asleep to the sound of the waves. Stringing up my hammock under an olive tree. And – still – completely losing track of time because that book I’m reading is just too damn good.