Making sustainability make sense to investors, buyers, and policy makers. Translating complexity into simple narratives. Explaining climate tech so even granny nods and says „Oh, I get it“. That’s where AI (still) can’t really compete. And that’s the reason that I – a very human copywriter – still exist. Sound interesting?
Hi, hello, and welcome! I’m Ela – a bilingual copywriter, content strategist, and passionate communicator with a focus on sustainability and climate tech. I’m using my 8+ years of experience in the content and marketing space to support mission-driven companies in German and English. Together, we’ll make your message land with internal and external stakeholders.
After five years of freelance copywriting and three years of leading marketing in-house, I know that good copy does more than convey information and help you rank on Google. With the right messaging strategy, you build trust, shorten deal flows, convert leads into clients, gain visibility, convince investors, and more.
Foundation
My work starts where good ideas often aren't enough anymore: Muddy positioning, fluff instead of facts, and rambling without a strong core message. Together, we'll find out which 20% of communication gold can carry you 80% of the way.
Approach
Buyer personas, decision logic, leadership thinking, and user feedback are the foundation of strong copy. Based on key business intelligence, I develop communication materials that ultimately move your business forward.
Outcome
Solid messaging simplifies decision-making, sales conversations, and investor stories. Transcreation with a native feel makes company expansions smoother. No one is asking anymore: Do we actually need this? Instead, smart people ask: Where should this marketing asset move the needle?
Rafaela works fast and right inside our CMS, thinks on her feet, pays attention to SEO Do’s and Don’ts and is experienced with a variety of digital applications. If you care about fast, high-quality work, you’ve come to the right place with Ela.
Stéphanie Eugster, Business Consultant
Strong communication is a strategic lever that touches workflows across the entire business – from the leadership to the devs. And, of course, the 80/20 rule applies here as well. (But not every marketing agency will tell you that …)
I love finding the story behind the tech, and replacing features with benefits, even if the product team gives me the evil eye for that.
years of experience
happy clients
German & English
Step 1
In an initial chat, we'll speak about your needs and vision. I'll ask you a lot of probing questions. And we both decide if we think we could do great things together. If so (yay!), we'll agree on a scope, timeline, and budget for our project.
Step 2
I might not be an expert in your business, but you and your team are. That's why I might ask to speak to your sales or product team, read an interview with your CEO, or even see if you'd check something with your users for me (I promise it'll be worth it)!
Step 3
We'll agree on a review loop. You'll have enough time to get your team's feedback on my work. Based on what you say, I'll fine-tune words or phrases or tailor them so they really do fit into these wireframes your designer finally handed over!